🍫🔥 7th Annual S'mores Sock Set & Bag Collection 🔥🍫

There are some traditions that simply feel like summer, and for us, our annual S'mores collection is one of them.

Now in its 7th year, this collection was inspired by those perfect evenings around the campfire—the crackle of the flames, the smell of woodsmoke drifting through the air, sticky fingers, endless laughter, and the age-old debate about whether marshmallows should be lightly toasted or completely engulfed in flames.

This year's colourway captures everything we love about that classic campfire treat. Rich chocolate browns, golden graham cracker tones, creamy marshmallow highlights, and deep twilight blues come together to create a colourway that feels like summer nights under a sky full of stars.

Introducing the Neon Riot Collection — a high-energy, after-dark story in yarn .

Inspired by late nights, pulsing music, and the electric haze of a dance floor at its peak, this collection is bold, rebellious, and alive with movement. By day, each skein holds its own quiet intensity—but under black light, everything shifts. Colours ignite, edges blur, and your stitches become part of the rhythm.

The lineup moves like a set list:

• Glow Sticks After Dark — the opening spark

• Toxic VIP — bold, exclusive, impossible to ignore

• Acid Drop — that moment the beat hits deep

• Hot Wired — fast, bright, a little dangerous

• Baseline Blackout — grounding, pulsing, essential

• Strobe — flashes of light, frozen moments in motion

Each one designed to react, transform, and demand attention.

This is yarn with a pulse.

Luxury with a wild side.

The life of the party—woven into every stitch.

🌲 Firefly Forest Fade 🌲

Step into the quiet magic of twilight with this 5-colour fade, inspired by glowing fireflies dancing through a forest at dusk. Each shade flows gently into the next, creating a dreamy gradient that captures the moment when day softly drifts into night.

The Fade Includes

• Moonwashed Meadow

• Cloudberry Glow

• Firefly Flicker

• Starlit Pines

• Midnight Moss

Let the light fade. Let the forest glow.

🔥🏒 THE HEATED RIVALRY COLLECTION

Inspired by the smash-hit hockey drama Heated Rivalry — the series everyone is obsessing over for the tension, the chaos, the loyalty, and the “I absolutely hate you… except I clearly don’t” energy. 

The show follows two rival hockey superstars whose on-ice battles slowly turn into a complicated secret relationship filled with rivalry, passion, loyalty😮‍💨🏒 

And honestly? That dramatic hockey energy practically demanded its own collection.

This launch is for the fans who:

🏒 scream at the refs

🏒 hold grudges over hockey teams for generations

🏒 knit through overtime stress

🏒 love a little enemies-to-lovers tension

🏒 and absolutely thrive on chaotic sports drama

Featuring TWO exclusive custom prints inspired by the intensity of the rink, late-night road games, locker room tension, and legendary hockey rivalries.

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Blue Jays Inspired Collection Restock!!🇨🇦💙

When we shared these bags in our stories leading up to Knit City Toronto, so many of you reached out saying you wouldn’t be attending but absolutely needed one of these Blue Jays bags in your life… so we listened.

Available styles include:

✨ Medium Wire Frame Bags

✨ Small Wire Frame Bags

✨ Small Lifestyle Bags

✨ Stitch & Store Bowls

And we didn’t stop there…

We’ve also added our brand new Blue Jays inspired Socksets that knit up into retro-style striped Jays socks — the perfect cast-on for baseball season. ⚾️🧦

PLUS — our Sockset + Bag Promo applies! 🎉

Purchase any bag and Sockset together and receive $5.00 off automatically at checkout — no coupon needed.